Something magical happens to the whiskey in its seventh year in cask. Jim Beam call it the sweet spot, where smoothness meets notes of caramel, vanilla, and warm oak, and the liquid turns a rich gold. This is the mellow whiskey you'll find in the new Jim Beam Black. Enjoy Jim Beam Black neat, on the rocks, or in a Jim Beam Black Old Fashioned.

As one of the pioneers of flavoured bourbon, Jim Beam Black Cherry blazed its own trail with a bold fusion of rich black cherry and classic Kentucky Straight Bourbon Whiskey. Layered with notes of vanilla, caramel, and light oak, it delivers a smooth, perfectly balanced flavour profile with a warm, satisfying finish. Perfect on its own, mixed with cola or blended with iced tea and lemonade.

Jim Beam Double Oak takes the bourbon-making process one step further - aged not once, but twice in freshly charred American white oak barrels for amplified character. After its initial maturation, it's transferred to a second new charred barrel, deepening its interaction with the wood and intensifying every note. The result is a bold, richly layered bourbon with pronounced spicy oak, smooth caramel sweetness, and a lingering, well-rounded finish.

Jim Beam Honey combines real golden honey liqueur with authentic Kentucky Straight Bourbon Whiskey for a smooth, mellow twist on the classic Jim Beam profile. Sweet floral honey notes blend seamlessly with hints of caramel, oak, and vanilla, creating a rich yet balanced flavour with a warm, easy finish. Relaxed enough to sip on its own and bold enough for cocktails - for a truly refreshing mix, try it with ginger ale or apple juice and club soda over ice.

Founded in 1795, Jim Beam has been crafted by the Beam family for seven generations, staying true to a tradition of doing things their own way. Aged twice as long as the law requires, with four years in newly charred American white oak barrels, it delivers a fuller, smoother, and unmistakably refined bourbon. That dedication may be why Jim Beam stands as the world's #1 Bourbon today - elegant and smooth, and even better when enjoyed with friends.

Founded in 1795, Jim Beam has been crafted by the Beam family for seven generations, staying true to a tradition of doing things their own way. Aged twice as long as the law requires, with four years in newly charred American white oak barrels, it delivers a fuller, smoother, and unmistakably refined bourbon. That dedication may be why Jim Beam stands as the world's #1 Bourbon today - elegant and smooth, and even better when enjoyed with friends.

Founded in 1795, Jim Beam has been crafted by the Beam family for seven generations, staying true to a tradition of doing things their own way. Aged twice as long as the law requires, with four years in newly charred American white oak barrels, it delivers a fuller, smoother, and unmistakably refined bourbon. That dedication may be why Jim Beam stands as the world's #1 Bourbon today - elegant and smooth, and even better when enjoyed with friends.

Founded in 1795, Jim Beam has been crafted by the Beam family for seven generations, staying true to a tradition of doing things their own way. Aged twice as long as the law requires, with four years in newly charred American white oak barrels, it delivers a fuller, smoother, and unmistakably refined bourbon. That dedication may be why Jim Beam stands as the world's #1 Bourbon today - elegant and smooth, and even better when enjoyed with friends.

Founded in 1795, Jim Beam has been crafted by the Beam family for seven generations, staying true to a tradition of doing things their own way. Aged twice as long as the law requires, with four years in newly charred American white oak barrels, it delivers a fuller, smoother, and unmistakably refined bourbon. That dedication may be why Jim Beam stands as the world's #1 Bourbon today - elegant and smooth, and even better when enjoyed with friends.

Johnnie Walker Black Label is a true icon, recognised as the benchmark for all other deluxe blends. Blended exclusively from whiskies matured for at least 12 years, it brings together flavours from the four corners of Scotland to create an experience that is complex, deep and rewarding. Johnnie Walker Black Label rolls decadently over the tongue, releasing intense sweet vanillas that give way to orange zest and aromas of spice and raisins. The finish is unbelievably smooth and layered with rich smoke, peat and malt.

Johnnie Walker Black Label is a true icon, recognised as the benchmark for all other deluxe blends. Blended exclusively from whiskies matured for at least 12 years, it brings together flavours from the four corners of Scotland to create an experience that is complex, deep and rewarding. Johnnie Walker Black Label rolls decadently over the tongue, releasing intense sweet vanillas that give way to orange zest and aromas of spice and raisins. The finish is unbelievably smooth and layered with rich smoke, peat and malt.

Blue Label is an ultra-premium Scotch whisky crafted from some of Scotland's rarest and most exceptional casks - only one in 10,000 meets the standard required for this remarkable blend, including select whiskies from long-closed "ghost" distilleries. Continuing a legacy that began in 1820, it represents over a century of expertise in the art of whisky blending. Exceptionally smooth and complex, it unveils layers of rich spice, vanilla sweetness, honey, and caramel, balanced by hazelnut and dark chocolate notes, before finishing with a luxuriously long, smoky finish. This exquisite whisky delivers a truly memorable experience - perfect for celebrating life's most extraordinary occasions or gifting something genuinely rare.